Content Post, ping and pray is not a content marketing strategy(T. Defren)

Marketing The battle for control: Empowering customers (M. Balboa)

Media Chicken lobbyists launch PR offensive against John Oliver(Mediaite)

Talent 5 ways to keep your superstars happy (J. McLaughlin)

Firms 6 ways to get more from your PR agency (F. Strong)

Digital How to interpret the FTC's updated guidance on online endorsements (M. Bhandarkar)

Higher Ed Saving Sweet Briar College is not enough (C. Munson)

Gender Irrational: Men work long hours for no reason (J. Horton)

Trends Millennials Unplugged: The view from Europe (B. Pearson)

Entertainment PR pros play fame game in screen depictions (D. Freydkin)

Media Training Introverts can use their inborn traits to be masterful presenters (J. Newman)

Sports PR experts ID missteps in Boston Olympic bid and how to rescue it (BBJ)

Content Police website blurs line between journalism and PR(Voice of OC)

Int'l Islamic State a media-savvy PR machine in battle for recruits (JT)