Measurement How to measure PR - the silver bullet to prove ROI(S. Bruce)

Agencies
The PR agency review process is broken (L. Hoffman)

Media
Pew: Most Millennials get their news from Facebook (C. Thilk)

Crisis
Does FIFA really have a crisis? (E. Dezenhall)

Marketing
Caitlyn Jenner support is loud, but companies stay silent (CS Monitor)

Sports
Why the firing of Chicago Bulls coach made PR pros cringe (J. Kokoris)

Politics
NY Times reporter blows up Clinton 'background' email(Wash Post)

Energy
Guess what happens when an oil company sponsors a climate change exhibit (A. Cush)

Ads
Study: Distracted TV viewing bad news for advertisers (LR)