Content Marketing L'Oreal has 100 women watch 'Titanic' to test waterproof mascara (BI)

Food
Suspected Irish Mad Cow disease threatens industry's restored reputation (IT)

Data
Intelligence, not image, will shape the future of marketing(M. Karg)

PR 101
USA Today's tips for pitching to get news coverage (K. Gaab)

Healthcare
Link made between popular heatburn drugs and heart attacks (NPR)

Int'l
Documents reveal Ecuadorian PR efforts (L. Markay)

Measurement
Let's start a revolution (G. Peddy)

Tech
When tech giants deliver the news, they decide what news is (Wired)

Healthcare
Live streaming - game changer for adcomms and beyond? (M. Senak)

Int'l
Flaws seen in US approach to ISIS propaganda (J. Brown)