Tech Twitter, Dick Costolo, and the myth of perpetual growth (C. Barger)

Reputation France desperate to ditch its reputation for rudeness(TW)

Media Where's the media buzz for the Women's World Cup? (M. Mowery)

Content 5 considerations for working with sponsored content (J. Lieberthal)

Social Is it worth a tweet? (P. Albuquerque)

Politics Bloomberg PR chief leaves to launch firm - and signs Bloomberg (Politico)

Content 3 influencers who built their brands with bylines (M. Bryant)

Social Twitter blocks service showing deleted political tweets (F. McKenna)

Legal No immunity for tribe's PR, law firm in Grand Canyon fight(CNS)

Fail In post-Soviet Azerbaijan, PR does you (FP)

Apps The best and the worst of the sharing economy (N. Mcalone)

Media Gawker in the (legal) fight of its life with sex-tape suit(Capital NY)

Fashion The rental tux is in trouble (Bloomberg)