Susan Finco, president of Leonard & Finco PR, is slated to join the seven-member executive committee of the NFL's Green Bay Packers, the first woman on the publicly owned team's governing body.
Finco, a board member of the Packers since 2000 who has chaired its community relations committee and worked for the team through her Green Bay PR firm, will succeed longtime executive committee member Larry Wyers, the CEO of Integrys Energy Group who is retiring from the committee.
The Packers' executive committee runs its non-football operations.
Finco is a former TV news anchor who moved to PR with L&F in 1992.
Packers president and CEO Mark Murphy praised Finco's work on the committee relations committee, as well as her PR and broadcast experience. "We are in the news a lot," he told the Green Bay Press-Gazette. "Broadcast is important."
Finco is expected to be voted onto the board at the team's annual shareholders' meeting July 28.
The Packers, one of the NFL's most successful and oldest franchises, count more than 350,000 shareholders.
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.
Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
Jon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.
USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.
Have a comment? Send it to 
No comments have been submitted for this story yet.