WPP chief Martin Sorrell today announced the ad/PR conglom is creating a dedicated marketing communications group to service British luxury automaker Aston Martin Lagonda.
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The venture will handle projects this year and blossom into a full-plate effort in 2016.
WPP will draw on talent and resources across its network of global shops as part of its "horizontal approach" to communications.
Sorrell said WPP would support the client's plan to extend "its luxury marketing voice to new customers in fresh markets."
The chief promised the firm will "offer a tailor-made solution" to marketing because he "can think of nothing more bespoke than an Aston Martin."
Aston Martin CEO Andy Palmer, who appeared with Sorrell at the Cannes Festival, said new market development is "critical for the success of our "second century" plan.
Headquartered at Aston Martin's Gaydon headquarters, WPP team will focus on Europe, Middle East, China and the Americas.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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