The Paralyzed Veterans of America organization has selected French/West/Vaughan to provide marketing services for its new "Racing to Empower Veterans" charity endurance racing program.

The REVolution contests will give able-bodied athletes an opportunity to raise funds for veterans with spinal cord injuries/disease and their families.

Julia Walker, PVA program manager, expects REVolution "will inspire athletes across America" to raise funds for her group established 68 years ago.

She cited F/W/V's extensive background of working with "top performance and sporting goods brands" in announcing the selection of the Raleigh-headquartered shop.

F/W/V will use PR, creative and digital marketing capabilities to recruit participants for REVolution.

CEO Rick French is honored to work for PVA and help "give back to the brave men and women who risked their lives fighting for our country.”