Sonya Soutus, senior VP of PA and communications for Coca-Cola in North America, has moved to $3B global vitamin and supplement provider NBTY in the new post of senior VP, PA & communications.
She reunites with her old boss at Coca-Cola, Steve Cahillane, the former North American president of the beverage giant installed as CEO of NBTY late last year.
NBTY, based in Ronkonkoma, N.Y., is coming off a rocky year and has revamped its leadership to reverse a $44M 2014 loss and build on $3.2B in 2014 sales.
In a statement, Cahillane said the company wanted to create an "all-encompassing" PA and communications strategy that includes outreach to media, government agencies and officials, as well as consumers.
Soutus, a Pittsburgh native, was an account group director for Burson-Marsteller in Ukraine and served as press secretary for the Ukrainian Catholic Church in Rome after starting out in media.
NBTY, the former Nature's Bounty and owned by The Carlyle Group, also acquired the U.K.'s Dr. Organic brand for $86M this week and added Andre Branch from L'Oreal as CMO in April, after previous CMO Katia Facchetti was bounced in November 2014.
Golin picked up PR AOR duties for NBTY last year but the company said it no longer has an AOR.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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