catherineCatherine Fink, senior VP who led patient engagement at Ogilvy's Feinstein Kean Healthcare unit, has moved to Porter Novelli as an executive VP to lead its health and wellness business.

PN said she also serves as client relationship leader, a designation for an exec who leads one of the firm's top 30 accounts.

Fink ran her own shop for 14 years, Eden Communications Group, a New Jersey-based healthcare PR shop acquired by Omnicom in 2000 with 25 staffers. She recently operated a boutique firm focused on PR and marketing work for Boehringer Ingelheim and CancerCare, among others.

Fink reports to CEO Karen van Bergen.

PN's healthcare roster includes Bayer, Otsuka Pharmaceuticals, the International Pharmaceutical Federation and the Centers for Disease Control and Prevention.