Beth ComstockBeth Comstock, one-time VP-corporate communications at General Electric, assumed the vice chair slot on Sept. 1. She's the first female vice chair at GE.

Comstock's responsible for building out services businesses based on digital/analytics and moving the industrial giant into new markets.

She currently heads GE Business Innovations group, which includes GE Lighting, GE Venture and Licensing, corporate marketing, sales and communications.

“Beth has a proven reputation inside and outside GE for transforming the enterprise and being a catalyst for digital innovation and growth," said CEO Jeff Immelt in a statement. "She has spearheaded our investment in the Industrial Internet -- driving our evolution to a digital industrial company."

Comstock, 55, became corporate communications chief in 1998 and chief marketing officer in 2003.

She served as president of integrated media at NBC Universal and held posts at CBS and Turner Broadcasting.