Sarah Segal, who was corporate communications director at CafePress, has joined The Blueshirt Group as media relations & corporate marketing director.
She has solid journalism experience, gained from on-camera TV reporting jobs in New York and California and working for "20th Century with Mike Wallace" and "NBC News Special Reports."
Alex Wellins, co-founder/managing director of Blueshirt, called media relations is a "strategic complement" to the firm's investor relations capabilities.
CafePress is a client of San Francisco-based Blueshirt.
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