Sarah SegalSarah Segal, who was corporate communications director at CafePress, has joined The Blueshirt Group as media relations & corporate marketing director.

She has solid journalism experience, gained from on-camera TV reporting jobs in New York and California and working for "20th Century with Mike Wallace" and "NBC News Special Reports."

Alex Wellins, co-founder/managing director of Blueshirt, called media relations is a "strategic complement" to the firm's investor relations capabilities.

CafePress is a client of San Francisco-based Blueshirt.