The Vatican is once again showing its flair for PR.
The Vatican issued a statement Friday clarifying Pope Francis' Sept. 24 meeting with Kim Davis, an Apostolic Christian who has become a focal point in the gay marriage debate in the U.S.
Davis, a Rowan County, Kentucky clerk, spent five days in jail for defying a series of federal court orders to issue same-sex marriage licenses and said earlier this week that she and her husband met briefly with the pope at the Vatican's nunciature in Washington and that he encouraged her to "stay strong,” according to the Associated Press.
However, Vatican’s spokesman the Rev. Federico Lombardi said Francis met with "several dozen" people at the Vatican's embassy just before leaving Washington for New York and that by meeting her “should not be considered a form of support of her position."
Initially, AP said, the Vatican only reluctantly confirmed the meeting but offered no comment. However, on Friday Lombardi issued a fuller statement to "contribute to an objective understanding of what transpired."
It’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly, with a stamp of authority, and don’t leave the media any wiggle room when it comes to stating things for the record.
If you give media reps an inch regarding canned statements, they will surely take a mile.