Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com O'Dwyer's Job Board
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
 
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Category: Public RelationsReturn to Latest News
Mon., Aug. 24, 2015
How PR writers in Singapore, HK, Shanghai differ from US pros
By Don Bates
 
Don BatesPR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery.
Category: Public Relations
Tue., Jul. 28, 2015
Ex-Gore Aide Jentleson Goes to APCO
By Kevin McCauley
 
Bruce JentlesonBruce Jentleson, former foreign policy advisor to former VP Al Gore and Duke University professor, has joined APCO at its Raleigh outpost.
Category: Public Relations
Tue., Jul. 21, 2015
PSB's Leveton Replaced by CEO Duo
By Kevin McCauley
 

psbBurson-Marsteller's Penn Schoen Berland unit has named Curtis Freet and Jon Penn CEOs of their respective operations to replace Jay Leveton, who had been at the helm since 2012.

 
Category: Public Relations
Tue., Jul. 21, 2015
PR Trumps Diplomacy for US Companies in Cuba, Says Leslie
By Kevin McCauley
 
cubaMarketing communications may do more to shape US-Cuba relations in the decades to come than diplomatic dispatches pertaining to politics, according to Jack Leslie, chairman of Weber Shandwick.
Category: Public Relations
Mon., Jul. 6, 2015
Blog: Media Spur Misperception of Upswing in Female CEOs
By Kevin McCauley
 
ceoMedia may be responsible for people believing there are more female CEOs than there really are, according to Weber Shandwick's recently released "The Female CEO Reputation Premium?" survey.
Category: Public Relations
Mon., Jun. 15, 2015
Dispersion Trend Shapes PR, Edelman Tells DePaul Grads
By Kevin McCauley
 
richard edelmanThe dispersion of authority, audience and experience is the important trend shaping the communications sector, said Richard Edelman in his June 14 commencement to DePaul University graduates.
Category: Public Relations
Wed., Jun. 3, 2015
Edelman Among Targets of Climate Activists
By Greg Hazley
 
edelmanClimate activists from the UK-based group Reclaim the Power staged a graphic mock birth in Edelman's London lobby to protest the firm's work on behalf of shale gas companies.
Category: Public Relations
Fri., Apr. 24, 2015
AbMac Aids Silicon Valley Gender Bias Plaintiff Ellen Pao
By Greg Hazley
 
ellen paoEllen Pao, the former venture capital partner who made waves in Silicon Valley with a $16M gender discrimination suit against Kleiner Perkins Caufield & Byers, is relying on Abernathy MacGregor Group for PR support.
Category: Public Relations
Mon., Apr. 13, 2015
Battle for Store Shelf & Media Space Fought with $$
By Jack ODwyer
 

supermarketGrocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.

Category: Public Relations
Thu., Feb. 19, 2015
Can Trust Be Regained?
By Ronn Torossian
 
torossianTrust is an imprecise science with very real consequences. Gaining it can be difficult. Regaining it can be nigh impossible.
Category: Public Relations
Tue., Dec. 9, 2014
It's a Two-Way Street: What Every Client Should Know
By Sandi Goldfarb
 
sandi goldfarbFor any business embarking on a relationship with a PR firm, "What can I do to be a good client?" is a conversation worth having.
Category: Public Relations
Wed., Dec. 3, 2014
Toni Muzi, PR Counselor & Prof, Tells All in Biased Memoirs
By Jack ODwyer
 
glow wormsToni Muzi Falcone, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.
Category: Public Relations
Fri., Nov. 14, 2014
Kotcher Sees Disruption as Opportunity for PR
By Jack ODwyer
 

IPRPR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.

Category: Public Relations
Thu., Nov. 13, 2014
Graves: PR's Core Remains Earned Influence
By Christopher Graves
 
christopher gravesWhile aspects of public relations are morphing, adapting, and evolving with new technologies and new modes of communication, the core competence of PR remains strong and unwavering.
Category: Public Relations
Wed., Nov. 12, 2014
Would PR by Any Other Name Smell Sweeter?
By Lucy Siegel
 
lucy siegelThe majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.
Category: Public Relations
Wed., Oct. 22, 2014
Younger People See End of Incivility
By Kevin McCauley
 
weber shandwickThere's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.
Category: Public Relations
Mon., Oct. 6, 2014
Variety's Peter Bart Raps PR; Industry Has Image Problems
By Jack ODwyer
 

peter bartVariety's editor Peter Bart has landed another haymaker on PR. It's one of several negative media items confronting the industry as PRSA gears up for its annual conference Oct 11-14 in D.C.

Category: Public Relations
Thu., Sep. 11, 2014
Clueless PR Quote of the Day
By Greg Hazley
 
biscottiBaltimore Ravens owner Steve Biscotti on why he didn't face the press Monday amid the Ray Rice firestorm...
Category: Public Relations
Tue., Sep. 9, 2014
PR's Reputation Shredded at PRSA/NY Mock Trial
By Kevin McCauley
 
ethicsA prosecution team shredded the reputation of PR last night at a mock trial sponsored by PRSA's New York chapter. PR rapped for 'destruction of journalism.'
Category: Public Relations
Thu., Sep. 4, 2014
PR Links of the Day - 9-04-2014
By Greg Hazley
 
Careers Battling burnout in agency life (J. Stamp) 
Media Sex+Tech=Boffo News (P. Himler) 
Healthcare 3 PR/marketing budget imperatives for healthcare (L. Kersey) 
Careers Should you get an MBA? (HBR) 
Social Companies still embracing a command-and-control model for social media (L. Hoffman) 
Research A tipping point for PR research and CCOs (M. Fernandez) 
PA MWW says fed audit clears firm in 'Sandy' ad storm (Star-Ledger) 
Media The problem with 'takes' is the biz model of mass media(J. Jarvis) 
Mentors The mentors who move us (CPRF)
Category: Public Relations
Today's Poll:
Stock market turmoil
Stock market turmoil is:
Temporary glitch
End of bull market
Beginning of bear market
Reaction to China's money policy
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
 
O'Dwyer's NL
Aug. 24, 2015
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
 
O'Dwyer's
Magazine
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
 
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '15
Profiles of Travel & Tourism PR Firms
 
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '15
Profiles of Multicultural/Diversity & Int'l PR Firms
 
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '15
PR Firm Rankings Special Issue
 
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '15
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
 
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '15
Profiles of Food & Beverage PR Firms
 
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '15
Profiles of Environmental PR & Public Affairs Firms
 
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
 
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
 
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '14
Profiles of Technology PR Firms
 
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
 
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
 
Finn Partners
 
MWWPR
 
 
Weber Shandwick
 

O'Dwyer's PR Magazine
 
O'Dwyer's Magazine O'Dwyer's Magazine

August '15 Financial PR/IR & Professional Services PR Magazine

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

 
Advertise With O'Dwyer's
 
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
Subscribe to O'Dwyer's Magazine
 
inVentiv Health: Salu-Team
 
 
JGApeppercomm
 

Find The Right PR Firm
 
Search:
O'Dwyer's Directory of PR Firms
Download PDF of
'15 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory O'Dwyer's Directory of PR Firms

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!


Compare terms using: AND    OR

List Your Firm With O'Dwyer's
 

How To Hire A PR Firm
 
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
Become an O'Dwyer's Ranked PR Firm
 
Cision State of Media 2015
 
2016 SIIA CODiE Awards 2016 SIIA CODiE Awards
 
MyPRGenie

PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
Add Your PR Service or Product
 

Sponsored Links:
E-mail john@odwyerpr.com to add your link
 

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

 
Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF

 

Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation



Boardroom Communications inc.
 

NEED HELP? john@odwyerpr.com

Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2015 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710