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Category: Public RelationsReturn to Latest News
Thu., Sep. 15, 2016
PR Exec Among ‘Most Overrated Jobs’
By Jon Gingerich
CareerCast Public relations executive and advertising account manager were named in a CareerCast report as some of the most "overrated jobs" in 2016.
Category: Public Relations
Tue., Sep. 13, 2016
Titans PR Chief Exits
By Editorial Staff
jimmy stantonTennessee Titans VP of communications Jimmy Stanton has resigned after the NFL's first week of games and following his second tenure with the team.
Category: Public Relations
Fri., Jul. 22, 2016
Auritt, Ross Tout Noah's Ark
By Editorial Staff
arkAuritt Communications Group and A. Larry Ross Communications are promoting the newly opened Noah's Ark replica theme park, drawing national media attention from its Williamstown, Ky., locale.
Category: Public Relations
Thu., Jun. 30, 2016
Baker Wins Launch PR Duties for Albany Convention Center
By Editorial Staff
albanyThe Albany Capital Center, the 82,000-square-foot convention center slated to open next March, has engaged Baker PR as AOR, following an RFP process.
Category: Public Relations
Thu., Jun. 2, 2016
GYMR Disbands After 18 Years
By Editorial Staff
GYMRGYMR PR, the respected independent, Washington, D.C.-based PR firm focused on healthcare, has disbanded after an 18-year run.
Category: Public Relations
Thu., Apr. 28, 2016
Agency CEO Hass to Teach at ASU
By Editorial Staff
Mark HassMark Hass, a former CEO for Edelman and MSLGroup, has been appointed a professor of Arizona State University's business and journalism schools.
Category: Public Relations
Thu., Apr. 14, 2016
Wi-Fi Now Confab Bars Press; FCC Commissioner Told
By Jack O'Dwyer
Jessica RosenworcelThe Wi-Fi Now 2016 conference April 19-21 in Tysons Corner, Va., after giving O’Dwyer’s press credentials, has withdrawn them after being told O’Dwyer’s would raise health issues related to Wi-Fi, cellphones and other radiation sources. (3 reader comments)
Category: Public Relations
Mon., Apr. 4, 2016
Phony Press Release Gives Pfizer April Fool's Headache
By Editorial Staff
PfizerA bogus press release purportedly from Pfizer that fooled the Washington Post on March 31 led to a retraction by the paper and legal threat by the drugmaker.
Category: Public Relations
Wed., Jan. 6, 2016
Repeat Offenders Top 2015 PR Crisis List
By Arthur Solomon
arthur solomonA look back at 2015, the year in crisis PR, reveals familiar faces and themes.
Category: Public Relations
Thu., Dec. 31, 2015
Happy New Year, 2016!
By Editorial Staff
Times SquareThe O'Dwyer's staff wishes you a happy and prosperous 2016. Happy New Year!
Category: Public Relations
Thu., Dec. 24, 2015
Merry Christmas from O'Dwyer's
By Editorial Staff

Gingerbread cookies in window at Lord & TaylorA chorus of gingerbread cookies on parade in the window of Lord and Taylor on 5th Ave. in NYC.

Category: Public Relations
Fri., Dec. 11, 2015
Census Bureau Begins PR Search Process for 2020
By Greg Hazley
censusThe Census Bureau has scheduled a preliminary event on the extensive agency search process to handle its lucrative advertising and PR contracts for the upcoming 2020 count.
Category: Public Relations
Thu., Dec. 3, 2015
MSL's Wilson to Lead PR Council
By Greg Hazley
renee wilsonRenee Wilson, chief client officer at MSLGroup and former North America president of the Publicis firm, has been tapped to lead the PR Council as president.
Category: Public Relations
Mon., Nov. 30, 2015
Spong Stepping Down From Agency That Bears His Name
By Matthew Schwartz
Doug SpongThe move comes soon after Spong named managing director Julie Batliner as the PR agency’s new president.
Category: Public Relations
Wed., Nov. 25, 2015
Why PR Pros Can Be Thankful
By Eric Hausman
Eric HausmanWith Thanksgiving upon us, now is an opportune time to take a moment to remember what we PR professionals can be thankful for this year
Category: Public Relations
Fri., Nov. 20, 2015
Fernandez Tells PR Pros to Embrace Their Critics
By Matthew Schwartz
Institute for Public RelationsAccepting the Alexander Hamilton Medal for Lifetime Contribution to PR, Mike Fernandez stressed that the PR profession needs to take pains to rebuild public trust and step up its diversity efforts.
Category: Public Relations
Tue., Nov. 17, 2015
Blog: Sheen Goes Traditional Media Route to Announce HIV-Positive Status
By Matthew Schwartz
Charlie SheenDespite the increasing clout of social media channels—not to mention the growing influence of hipster Websites like BuzzFeed and Mashable—traditional channels such as 'Today' still pack an incredible punch.
Category: Public Relations
Fri., Nov. 13, 2015
Neotrope Rolls Out 16th Annual PR Grant Program for Nonprofits
By Matthew Schwartz
Netrope, Non-Profit PR GrantsThe average value of each grant is $2,500 and will be offered to as many as 100 nonprofit organizations "doing good" on a local or national level for 2016.
Category: Public Relations
Thu., Nov. 12, 2015
New Book Focuses on What PR Agency Owners Need to Know About Selling Their Shops
By Matthew Schwartz

Art StevensAccording to Stevens the book will be given free of charge to any U.S. PR agency owner who requests it. It will also be available in a quality paperback version as well as through Amazon. 

Category: Public Relations
Tue., Nov. 10, 2015
'SNL' is the Winner of Donald Trump's 'SNL' Appearance
By Ronn Torossian
Ronn TorossianBy hosting NBC’s Saturday Night Live last weekend Trump cashed in on his celebrity brand, making a case for himself as a populist anti-establishment Republican candidate who is making “America Great Again” through self-deprecation, bravado and entertainment.
Category: Public Relations
O'Dwyer's Poll:
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What is GOP's top PR priority before the election?
Ignore Trump
Embrace Trump
Focus on Pence
Focus on Congress
View past polls
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Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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