UAWThe United Auto Workers (UAW) has hired New York-based PR agency BerlinRosen to help the union get its message out about the proposed contract with fiat-Chrysler to its members, according to several reports.

The UAW hired Berlin-Rosen after its members decisively rejected a tentative agreement it reached last month with Fiat Chrysler Automobiles.

“We don’t consider this a setback; we consider the membership vote a part of the process we respect,” UAW President Dennis Williams, told The Wall Street Journal after the vote.
The agency, which was hired by Detroit to handle the city’s bankruptcy process, is helping the union explain and communicate a new tentative agreement the UAW reached last week with the automaker.

BerlinRosen includes several former Barack Obama campaigners and administration officials and also has previously worked for New York City Mayor Bill de Blasio.