Pure Storage, the Silicon Valley maker of enterprise flash storage systems that went public this month, engaged Brunswick Group for PR support through its scrutinized IPO.
A respected and fast-growing private company, Pure Storage's Oct. 7 stock market debut has been viewed from a disappointment to a modest success by media and analysts. The Wall Street journal noted the struggle billion-dollar private companies have in carrying momentum into an IPO.
The company said it raised $485M in gross proceeds after the offering. Its valuation is around $3B.
Shares slipped below its $17-per-share IPO price in the first few days of trading, but have rebounded to top $19 this week.
Brunswick San Francisco director John Gallagher advises Pure Storage on the PR front. Amy Cronk, a Horn Group and Andreessen Horowitz alum, is in-house director of communications for the Mountain View-based company.
FGS Global represents private equity firm Thoma Bravo as it makes a $4.6B bid for Darktrace, a UK-based cybersecurity artificial intelligence firm.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
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