Joseph ChecklerJoseph Checkler

Peppercomm on Tuesday said it has hired former Wall Street Journal financial reporter Joe Checkler as a media and content specialist.

Checkler will provide counsel on media strategy, create content for clients in a variety of industries and extend the PR agency’s expertise in financial services and capital markets. In addition, Checker will tap into his relationships with major media outlets to help enhance client visibility.

Checkler, who joined Dow Jones in 2004, has covered hedge funds and written about some of the largest bankruptcies, including Lehman Brothers, MF Global, Blockbuster and Borders, for Dow Jones Newswires and the Journal.