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Crosby Marketing Communications has hired Anna Zawislanski as its newest executive VP and senior strategist.
At Crosby, Zawislanski will be responsible for expanding the strategic leadership of the Annapolis-based agency’s specialized practices in government and healthcare. She’ll also provide strategic counsel for clients, including two of the firm’s largest federal contracts: Substance Abuse and Mental Health Services Administration Materials Development and Marketing Support, and HRSA’s Public and Professional Education Outreach for Organ Donation.
Zawislanski previously served as senior VP and public health director at Ogilvy Washington, where she worked for nine years. Prior to that, she was an account director in the health program at non-profit American Institutes for Research.
“Anna has a great track record in leading national health communications and social marketing programs, and specifically in translating and disseminating evidence-based disease prevention and health promotion messages that help drive improved health outcomes,” Crosby president and CEO Raymond Crosby said in a statement. “Her expertise will further bolster our stronghold in the public health and commercial health care sectors.”
Crosby currently ranks ninth largest healthcare PR agency in the country, according to O’Dwyer’s rankings of PR firms.
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