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Entertainment PR and marketing giant Rogers & Cowan today announced it has hired content and branding veteran Mark Owens as its newest CEO.
Owens succeeds Tom Tardio, who stepped down as R&C head in early July. Tardio, who held the top slot at the Interpublic unit for 27 years, joined software developer Socialtext as chairman. Tardio retains a chairman emeritus role at R&C.
Owens comes to R&C from digital content and licensing agency Corbis Entertainment, an imprint of Seattle-based Corbis Corporation, which was founded by Bill Gates. As Corbis’ chief revenue officer, Owens was responsible for that agency’s Media, Entertainment and Images division. Corbis acquired the Norm Marshall Group in 2012, where Owens served as president. Prior to that, Owens was president of Vanguard Entertainment Media Group, and also logged leadership positions at Ketchum and Davie Brown Entertainment.
“I am humbled and excited to take on this post at one of our industry’s most prominent agencies. The team at Rogers & Cowan is unparalleled in their understanding of our business,” Owens said in a statement. “Not only does Rogers & Cowan continue to dominate the entertainment business with one of the most important and diversified client lists in the industry, it has seamlessly integrated digital and social media branding into their client offerings, providing an end-to-end service solution for the industry’s biggest names.”
Rogers & Cowan, which also has clients in the food/beverage, fashion/beauty, health, travel and technology industries, is headquartered in Los Angeles, and holds additional offices in New York, Boca Raton, Atlanta, and London.
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