Harvest PR & Marketing has been named AOR for CA-based research and advocacy organization The Mushroom Council.
Harvest will manage national media relations, social media and consumer PR efforts for the Council — which represents national mushroom farmers and importers — to increase awareness and promote the health benefits of mushrooms.
The communications agency is also slated with managing the Council’s promotion of a trial concept called "The Blend," which advocates the consumer practice of mixing meat and mushrooms.
The appointment followed a national search process involving more than 40 agencies before the Council hired Harvest. In a statement, Mushroom Council president and CEO Bart Minor said it chose Harvest for “its proven track record in elevating conversations nationally about agricultural industries and food brands, and its hands-on approach.”
Headquartered in Minneapolis, Harvest focuses on the food, farm and lifestyle industries. The agency holds a second office in Portland, OR.
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