Leave it to Beaver. To kick-start your PR, that is.
Barton Publishing, which publishes medically based nutrition and natural health information, said Monday that Jerry Mathers, who played the iconic role "Beaver Cleaver" on "Leave It To Beaver," has become a celebrity spokesperson for "The Diabetes Solution Kit."
The kit is systematic program that shows people with diabetes how to maintain a healthy lifestyle through proper nutrition and exercise.
Mathers will appear on TV and radio ads starting this month.
"Today I'm no longer playing the role of The Beaver. And I no longer play the part of the suffering diabetic,” said Mathers, in a statement. “I used the same kind of natural techniques and remedies spelled out in Barton Publishing's Diabetes Solution Kit. And I truly believe that the Diabetes Solution Kit is a key factor in keeping us all free from this preventable and unnecessary disease."
More than 86 million people have diabetes or prediabetes and many don't even know it, according to the National Institutes of Health. Diabetes causes neuropathy, blindness and amputations.
Mathers was given three to five years to live by his doctor when he was diagnosed with Type 2 diabetes in 1997, after he started his own catering business. He was able to treat the disease with specific dietary changes and exercise.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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