Los Angeles-based Marketing Maven has aligned with e-commerce marketing shop DNA Response to handle social media marketing and PR for direct-to-consumer brands using marketplaces like eBay and Amazon.
MM chief Lindsey Carnett said her firm will collect analytics from DNA to build a PR attribution model on the impact of editorial and social coverage on e-commerce sales. She said MM staff will pitch national media and disseminate social coverage in a bid to drive traffic to e-commerce marketplaces.
DNA manages "channel presence," essentially listings, for large consumer brands in spaces like toys, pet supplies, or consumer tech. CEO and president Ranjit Mulgaonkar said both firms know the direct marketing industry well and will be able to work togethere to "improve e-commerce marketing practices and help other companies maximize sales."
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