Jennifer Garnick has been named VP-PR for Pivot, the cable TV network slated for an Aug. 1 launch by Participant Media, the "social action" Hollywood entertainment combine founded by Jeff Skoll.
PR has produced more than 40 films including "An Inconvenient Truth," "Food Inc.," "Good Night and Good Luck," "Syriana" and "Lincoln."
Pivot, which will debut in more than 40M homes, promises original and acquired programming that "sparks conversation and inspires change."
It will target "passionate millennials" (ages 18 to 34), a segment that Pivot defines as "The Next Greatest Generation."
Garnick was VP-communications at the Independent Film & Television Alliance, VP of publicity at BuzzMedia, and a staffer at The Lippin Group.
At Pivot, she will be in charge of communications strategy, program publicity, talent relations, events and awards and report to Kent Rees, VP-marketing, scheduling and operations.