WhatsAppSocial WhatApp drops fee, opens opportunities for brand interactions (C. Thilk)

Social Five ways social listening will become audience intelligence in 2016 (B. Pearson)

Strategy Content marketing is so last year (P. Himler)

PR 101 The Bad Pitch Blog marks 10 years with top 22 posts (K. Dugan)

Crisis Scholastic pulls picture book about Washington's slave (NPR)

Corporate 10-year study reveals what great execs know and do (HBR)

Swag Unboxed: The Davos swag bag (BI)