MercuryMichigan Gov. Rick Snyder has brought in crisis PR support as his administration tackles fallout from a contaminated water crisis in Flint, Mich., drawing national interest.

Mercury, the well-connected public affairs firm, and Finn Partners Detroit exec Bill Nowling are advising the governor's office amid the crisis.

Snyder's administration is facing national scrutiny as it faces accusations of mishandling drinking water contamination in Flint after the city changed water sources to save money amid a financial crunch.

Nowling guided PR for Detroit's emergency manager during that city's 2014 bankruptcy and later joined Finn Partners as that firm staffed up in the Motor City.

The Flint crisis also saw the resignation of the federal Environmental Protection Agency regional administrator responsible for the area that includes Flint.