Jeff Heckelman, who led business PR for Major League Baseball, has signed with Finsbury as a VP.

Jeff HeckelmanJeff Heckelman

Heckelman directed MLB PR efforts in areas like sponsorship, off-field PR for the World Series, the @MLB_PR Twitter feed, and the MLB Fan Cave.

His minor league stints in sports PR included coordinating PR for the US Tennis Association and servicing sports and sponsorship accounts at Edelman.

At WPP-owned Finsbury, he'll focus on sports and entertainment business.