Los Angeles-based Pollack PR Marketing Group has been retained by Bob Hope USO to raise awareness of the nonprofit and support ongoing issue management needs.

USOBob Hope USO provides United Service Organizations programs, services and live entertainment to troops and their families at military installations throughout southern California. The independent organization also serves military personnel and their families while traveling, operating centers at the Los Angeles International Airport, the Ontario International Airport, the John Wayne Airport and the Palm Springs International Airport.

PPMG will work to raise awareness of the organization’s services and programs and will share its mission of supporting troops and their families with community leaders. The agency will also provide counsel on challenges facing the organization as it prepares to relocate its flagship center at LAX.

PPMG, which was founded in 1985, holds additional offices in New York.