SodaStream USA, the home soda kit marketer, has engaged The Pollack PR Marketing Group to as AOR focused on the health and wellness market, following a review.
Los Angeles-based Pollack, which has a New York outpost, will pitch US consumers on SodaStream products, including as a way to reach the recommended eight glasses of water per day quota.
SodaStream’s global chief of communication and PR, Maayan Nave, said the company employs more than 90 agencies in 45 markets around the world. SS North America chief Doug Pritchard cited Pollack’s track record in the health/wellness space and integrated approach.
Publicly traded SodaStream has pitched its products as a healthier alternative to mass-market soda for years, but intensified the health-conscious effort last year with the launch of a line of sparkling water drink mixes. It hired Dallas-based Commerce House last year to lead an advertising push in the health/wellness space.
The Israel-based company has also seen PR headaches from its production facility in the West Bank.
Pollack won the business after a three-month competitive review.
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