Cohn & Wolfe has won global consumer and B2B PR duties for Newell Brands, the Atlanta-based consumer products giant behind Sharpie, Paper Mate, Graco and Rubbermaid, among more than two dozen other brands.
The large account, won in a competitive review, spans 13 countries across North and Latin America, Europe and Asia-Pacific.
Edelman handles corporate PR for the company, which changed its name from Newell Rubbermaid after the $15.4B acquisition of Jarden. Corp. (K2 skis, Yankee Candle, Oster appliances) last year. Newell is eying cost savings and larger scale with that deal, including global expansion of its brands.
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