NY Times Names Head of Brand

David Rubin, global head of brand marketing for Pinterest, has moved to the New York Times Co. as senior VP and head of brand.

The post covers brand strategy, development and execution across the company, reporting to chief revenue officer, Meredith Kopit Levien.

"How we lead and tell the story of our brand in a digital era matters more than ever," said Levien, who called the Times brand a "mighty, meaningful and sometimes-overlooked asset." She added that the "Times' consumer brand reputation reputation for the next generation has become even more important."

Rubin led marketing for Unilever's Us hair care brands like Dove and Suave and earlier oversaw the launch of Axe body spray in North America in 2002.

Times to Send 300K Google Viewers

The Times said it has forged a deal with Google to distribute 300,000 cardboard viewers to digital subscribers in May with the publication of a virtual reality production about Pluto.

“Seeking Pluto’s Frigid Heart” will allow viewers to fly over Pluto, "soaring above never-before-seen rugged mountains and bright plains, and stand on Pluto’s unique surface as its largest moon hovers over the horizon," the paper said.