Boston-based agency 360 Public Relations has been named agency of record for certified humane, free range egg producer Pete and Gerry’s Organics, LLC.
Monroe, NH-based Pete and Gerry’s, which owns popular brand Nellie’s Free Range eggs, is the fastest growing organic egg brand in the country. The company, which produces eggs through a network of independent, family-owned farms, in 2003 became the first Certified Humane egg producer in the U.S.
360PR will now lead a multi-faceted communications program that will focus on raising awareness of Pete and Gerry’s brands by educating consumers on the importance of humane eggs, as well as the distinction between free range eggs and brands that simply tout their products as “cage free.”
The account will be managed by 360’s healthy living practice leader and senior vice president Victoria Renwick.
360PR, which holds additional offices in New York, Washington, D.C. and San Francisco, in 2015 accounted for more than $1.7 million in food/beverage related net fees, according to O’Dwyer’s rankings of PR firms. Other food/beverage clients include Crabbie’s Ginger Beer, Good Food Made Simple, illy, Juicy Juice, Stonyfield and Verde Farms, among others.
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