Rome has drafted Ketchum to guide its 2024 Olympic bid following a competitive search.
Ketchum's Milan outpost will lead the charge before the Olympic Bid Committee in Lima in 2017 as Rome looks to land its first Game since 1960.
Rome 2024 said it tapped Ketchum's "global network . . . of more than one-hundred offices in seventy countries worldwide," citing its track record in sports and large-scale events communication.
Isabelle Harvie-Watt, who led Havas Meida Group Italy and held PR posts for Gianni Versace and Giorgio Armani, is a strategic advisor to the Rome bid, as well.
Rome 2024 previously worked with UK-based Milltown Partners.
Rome squares off against Los Angeles, Paris and Budapest for the 2024 Games.
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