Mark Land, who leads public affairs at Indiana University, is transferring to Clemson University as its first VP of university relations.
Land takes up the post Aug. 22 overseeing external and internal communications, creative and marketing. He'll also serve as spokesman for the public South Carolina institution of 22,000 students.
Cathy Sams has been chief public affairs officer.
Clemson preisdent James Clements, who took the reins in late 2013, said Land will help the university tell "the powerful story of its academic quality, research and outreach, and its efforts to fulfill its land-grant mission by helping the citizens of South Carolina prosper."
He spent five years at IU, his alma mater, handling a reorganization of its communications and marketing.
Land, who has an MBA from Columbia Univ., was previously a top corporate communications exec at diesel engine maker Cummins Inc. and started out in journalism with Gannett papers in Indiana, New York, Michigan and Pennsylvania.
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