Sports mobile app GameOn has appointed Princeton, NJ-headquartered tech and consumer lifestyle agency Resound Marketing its agency of record.
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GameOn is a cloud-based engagement platform that connects sports fans and provides them with game scores and news. The San Francisco-based company was founded in 2014 and lists Joe Montana, Snoop Dogg and Gary Payton as investors.
Resound was chosen by GameOn to direct a marketing and PR strategy to elevate the platform’s brand awareness and expand its audience by coordinating press opportunities in the New York and Silicon Valley media markets. Recent earned media spots have been scored so far in Bloomberg, VentureBeat and Entrepreneur.
Resound, which was founded in 2003, maintains additional offices in New York and San Francisco.
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