Publishing and lifestyle agency Krupp Kommunications has been named agency of record for fertility startup Prelude.
 |
Prelude focuses on fertility preservation, in vitro fertilization and genetic testing and screening. The company partners with reproductive science specialists and employs a proactive, four-step fertility method that involves freezing sperm and egg cells while clients are fertile and using them to create and transfer embryos at a later date, which increases the chances of having a healthy baby and decrease the chances of requiring future infertility therapy.
The Atlanta-based company was founded in 2015 by Argentine entrepreneur Martin Varsavsky, who is featured in the November issue of Forbes.
New York-based K2 was founded by former TV producer Heidi Krupp. Agency clients include American Express, Ann Taylor, CVS Pharmacy and Levi’s.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Have a comment? Send it to 
No comments have been submitted for this story yet.