New York-based Butler Associates has been hired to manage PR duties for QuickChess, a learning system that teaches children how to play chess.
 |
Invented in 1991 by New York City firefighter Joe Miccio, QuickChess is a board game offering a series of games intended to teach kids how to play the world’s most popular board game in about 10 minutes. QuickChess, which is owned by Amerigames International, saw the release of a special 25th anniversary edition this year.
Butler is charged with helping roll out QuickChess’ 25th anniversary edition — as well as a new digital platform — which will coincide with the 2016 World Chess Championship, to be held in New York City between November 11–30.
Chess Grandmaster Susan Polgar, a four-time Women’s World Chess Champion, will partner with QuickChess for the campaign.
Butler, which maintains a second office in Stamford, CT, specializes in finance, real estate, technology, travel, hospitality and food. The agency in 2015 accounted for more than $811,000 in net fees.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Have a comment? Send it to 
No comments have been submitted for this story yet.