"It's not the proper time to manage the company's image," an Asiana PR rep told the Wall Street Journal, which finds airline industry officials baffled at the airline's decision in the wake of the San Francisco crash.
The WSJ reports that the carrier hasn't arranged for any spokespeople outside of Korea and turned down offers of PR help in the U.S. after the disaster.
Seoul PR consultant James Chung told the paper that the decision is par for the course with Korean companies: "Few big Korean companies take outside counseling if a crisis happens."
ABC News reported July 8 that the SFO disaster is unlikely to scare away Asiana customers as U.S. travelers will likely be seduced by amenities and the appeal of a "foreign carrier" over any safety concerns.
Read the full Journal report at WSJ.com.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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