The New Yorker - What's in a Brand Name?Branding What's in a name? (The New Yorker)

Reputation Wells Fargo works on campaign to re-establish the faith of its customers and investors (CNBC)

Trump What does Jared Kushner really want? (Vanity Fair)

Social Media Why negative reviews don't have to be a bad thing (MarketingTech)

Finance Mr. Hedge Fund goes to Washington, looking for an ally in Trump (Bloomberg)

Branding Ivanka Trump's jewelry brand goes silent after mixing promos and political messaging (LA Times)

Social Media How to make people talk about your brand in social media (EIN)

Thanksgiving Four in five employers to offer paid four-day weekend (Bloomberg BNA)