KYNE, the specialty health communications shop, tapped Darcy Sawatzki as senior VP in Los Angeles to lead its US public health business efforts and to manage client work.
She reports to Wendy Woods-Williams, executive VP and LA general manager.
Sawatzki is an 18-veteran of Hager Sharp in Washington, where she handled the “Best Bones Forever!” campaign to encourage bone-healthy behavior in adolescent girls. She also oversaw projects for the Dept. of Health and Human Services' Office of Women’s Health.
“Darcy embodies KYNE’s core values as a passionate, creative and collaborative professional and her addition to the team underlines our commitment to driving meaningful public health communications and further expanding our West Coast presence,” CEO David Kyne, said in a statement.
Kyne headed Hill+Knowlton Strategies' New York healthcare unit and worked as senior VP at GCI Health before setting up his shop in 2009.
KYNE, one of the top-ranked healthcare PR firms in the country, has worked for Bill & Melinda Gates Foundation’s effort to wipe out malaria and a partnership forged by Pfizer and Centers for Disease Control & Prevention to curb tobacco use.