French | West | Vaughan

French/West/Vaughan has been chosen by nutritional life sciences company Nutrabolt to manage the company’s PR efforts and help it further stand out in the sports and active nutrition categories. FWV will lead external media relations efforts for the company, with a focus on highlighting new products and leveraging fitness influencer relationships, as well as providing event support. The agency has also been tasked with marketing Nutrabolt’s multiple brands to new target audiences. “By combining the most current, traditional and online media outreach strategies with customized influencer programming and events, we are confident that we will help drive increased levels of awareness, trial and engagement across Nutrabolt’s portfolio of products,” said FWV president David Gwyn.

NJF

NJF, a division of MMGY Global, has been retained by five new clients: The Colony Hotel in Palm Beach, Florida; Hotel Saranac in New York’s Adirondacks; The Orient Jerusalem, part of Isrotel’s Exclusive Collection; the US division of STA Travel and the Murphy Arts District in El Dorado, Arkansas. The agency will focus on raising awareness and interest for each of these clients through strategic media relations programs. “We are excited to take on these new and challenging assignments that expand our expertise in luxury hospitality, student travel and arts and attractions," said NJF managing director Julie Freeman.

The S3 Agency

The S3 Agency has been named agency of record for public relations initiatives by Mediflow Inc., inventor of an exclusive technology used in what the company says is the only pillow clinically proven to improve the quality of sleep and reduce neck pain. S3 will implement consumer and business-facing awareness campaigns that leverage Mediflow’s status as the best-selling pillow on six Amazon platforms (U.S., Germany, UK, France, Canada and China). “We’re excited to help spread the word about a product that can truly improve quality of life for everyone,” says S3 CEO Denise Blasevic.

Cindy Riccio Communications

CRC has been chosen as the agency of record for home fragrance/wellness lifestyle brand Chesapeake Bay Candle. Available through such retail outlets as Target, Bed Bath & Beyond and Meijer, as well as a direct-to-consumer online store, the brand has a domestic manufacturing facility in Maryland but is looking to expand its scope. “We look forward to partnering with CRC to introduce our fragrances to a broader audience” says Mei Xu, co-founder and CEO of Chesapeake Bay Candle.