Accounts in Transit

William Mills Agency has partnered with Strategic Resource Management, an independent contract advisory firm for financial institutions, to support its PR and content marketing initiatives. SRM uses a proprietary database to maintain industry benchmarks for competitive pricing and advises clients on how they can align their vendor contracts with future goals. “With William Mills Agency’s wealth of experience and strong industry relationships, we are happy to make them the centralized source for our media relations and lead generation efforts,” said Brad Downs, CEO of SRM.

EVINS Communications has been named PR agency for Clear/Cut Phocus, a new line of caffeinated sparkling waters. EVINS will manage U.S. media initiatives surrounding the brand’s launch, as well as providing digital media strategy and brand building through consumer and retail trade activations. Developed in Louisville, KY, Phocus is touted as being kosher, vegan, non-dairy, non-GMO and gluten free,

Carolyn Izzo Integrated Communications has been engaged by Krystal Grand Hotels & Resorts, an all-inclusive luxury-resort and business-hotel collection with locations throughout Mexico. CIIC will lead positioning and strategic communications efforts for the brand, as well as introducing the brand in the U.S. “Our team has developed a fully integrated positioning campaign that will drive awareness and ensure that Krystal Grand Hotels & Resorts stay at the forefront of luxury all-inclusive hospitality brands in Mexico,” said CIIC president Carolyn Izzo-Feldman. Rafael Sanchez Navarro, director of sales of Krystal Grand Cabo,

Wander PR has signed on resort hotel The Reef 28 as a client in advance of the hotel’s opening on April 15, 2018. Wander, a boutique travel and hospitality firm based in Miami, is handling all PR services leading up to the opening, including content generation, media relations, influencer campaigns and organizing press trips. An adults-only luxury property in Playa del Carmen on Mexico’s Riviera Maya, The Reef 28 is part of The Reef Resorts, which also runs all-inclusive hotels The Reef Playacar and The Reef Coco Beach.