Dods Group is shelling out $2.2M for a 30 percent stake in Social360, social media monitoring and intelligence outfit with offices in London and New York.
It retains an option to purchase the balance of Social360’s shares over the next three years based on its financial performance.
Cheryl Jones, chairman of Dods, welcomed Social360’s CEO Ryszard Bublik and CTO Rob Herridge to her team, praising their “clear and strong vision for the delivery of social media monitoring and analysis.”
Launched in 2009, Social360 says its proprietary search and categorization technology filters out noise and highlights specific insights to provide a single reference point for corporate executives in search of fast, accurate and easily digestible intelligence.
London-headquartered Dods is a content, media services and events company.
In registering $13M in revenues for the six-month period ended Sept. 30, Jones noted the increase in margins and profits were a “reflection of high client retention and efficiency levels.”
She called the Social360 investment “an opportunity to create a competitive advantage and expand its bundled services around political monitoring, business intelligence and consultative services to existing clients and new markets.”
Alma PR’s Josh Royston, John Coles and Helena Bogle represent Dods in the Social360 transaction.