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Category: PR Measurement & AnalyticsReturn to Latest News
Tue., Sep. 6, 2016
ROI in Today’s Communications Landscape
By Nicole Moreo
 
Nicole Moreo Defining success through the traditional interpretation of ROI is limiting and outdated. So why does management continue to rely on it?
Category: PR Measurement & Analytics
Tue., Mar. 8, 2016
Digital Ad Spends to Outpace TV in 2017
By Jon Gingerich
 
eMarketer quarterly ad spending forecastDigital ad spends are expected to surpasses television next year for the first time, according to a new eMarketer quarterly ad spending forecast.
Category: PR Measurement & Analytics
Mon., Feb. 29, 2016
Social Monitoring Tools Predict Super Tuesday Results
By Jon Gingerich
 

Vote buttonCision has utilized social monitoring tools to predict the Super Tuesday races.

Category: PR Measurement & Analytics
Tue., Nov. 3, 2015
Study: Passive Measurement Tools Gradually Giving Way To Mobile Research
By Matthew Schwartz
 
Mobile ResearchAccording to the study, roughly six in ten clients and suppliers said they will be doing research using mobile apps and/or mobile browsers two years from now, with suppliers more likely to say they are already doing it.
Category: PR Measurement & Analytics
Thu., Oct. 15, 2015
'Mobilegeddon,' Six Months Later: Assessing PR Agency Compliance
By Stephen Baldwin
 

Stephen BaldwinIt's an opportune time to revisit the mobile-friendliness of sites belonging to the largest U.S. PR firms—as ranked by O'Dwyer's—to assess the industry's progress (or lack thereof) in this key area of communication.

Category: PR Measurement & Analytics
Wed., Aug. 5, 2015
Online Activity's Impact on Company Stock Price
By Serena Ehrlich
 

Serena EhrlichWith today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week.  With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.

Category: PR Measurement & Analytics
Fri., May 22, 2015
How Digital Changed Communications Measurement
By Erika Kauffman
 
Erika KauffmanDigitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.
Category: PR Measurement & Analytics
Fri., Mar. 27, 2015
Michelle Hinson Heads IPR Measurement; Awards Faulted by Some
By Jack O'Dwyer
 

Michelle HinsonMichelle Hinson, sales director, PR measurement, CyberAlert, Stratford, Conn., has been named chair of the PR Measurement Committee of IPR. She is coping with criticism of awards by Katie Paine.

Category: PR Measurement & Analytics
Wed., Jul. 30, 2014
Buehler Analyzes Porter Novelli
By Kevin McCauley
 
phil buehlerPorter Novelli has tapped Phil Buehler, former chief strategy officer at Hudson Rouge, to spearhead its analytics push.
Category: PR Measurement & Analytics
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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2016 Editorial Calendar:
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March, Food & Beverage PR
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
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November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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