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Category: PR Measurement & AnalyticsReturn to Latest News
Tue., Mar. 8, 2016
Digital Ad Spends to Outpace TV in 2017
By Jon Gingerich
 
eMarketer quarterly ad spending forecastDigital ad spends are expected to surpasses television next year for the first time, according to a new eMarketer quarterly ad spending forecast.
Category: PR Measurement & Analytics
Mon., Feb. 29, 2016
Social Monitoring Tools Predict Super Tuesday Results
By Jon Gingerich
 

Vote buttonCision has utilized social monitoring tools to predict the Super Tuesday races.

Category: PR Measurement & Analytics
Tue., Nov. 3, 2015
Study: Passive Measurement Tools Gradually Giving Way To Mobile Research
By Matthew Schwartz
 
Mobile ResearchAccording to the study, roughly six in ten clients and suppliers said they will be doing research using mobile apps and/or mobile browsers two years from now, with suppliers more likely to say they are already doing it.
Category: PR Measurement & Analytics
Thu., Oct. 15, 2015
'Mobilegeddon,' Six Months Later: Assessing PR Agency Compliance
By Stephen Baldwin
 

Stephen BaldwinIt's an opportune time to revisit the mobile-friendliness of sites belonging to the largest U.S. PR firms—as ranked by O'Dwyer's—to assess the industry's progress (or lack thereof) in this key area of communication.

Category: PR Measurement & Analytics
Wed., Aug. 5, 2015
Online Activity's Impact on Company Stock Price
By Serena Ehrlich
 

Serena EhrlichWith today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week.  With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.

Category: PR Measurement & Analytics
Fri., May 22, 2015
How Digital Changed Communications Measurement
By Erika Kauffman
 
Erika KauffmanDigitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.
Category: PR Measurement & Analytics
Fri., Mar. 27, 2015
Michelle Hinson Heads IPR Measurement; Awards Faulted by Some
By Jack O'Dwyer
 

Michelle HinsonMichelle Hinson, sales director, PR measurement, CyberAlert, Stratford, Conn., has been named chair of the PR Measurement Committee of IPR. She is coping with criticism of awards by Katie Paine.

Category: PR Measurement & Analytics
Wed., Jul. 30, 2014
Buehler Analyzes Porter Novelli
By Kevin McCauley
 
phil buehlerPorter Novelli has tapped Phil Buehler, former chief strategy officer at Hudson Rouge, to spearhead its analytics push.
Category: PR Measurement & Analytics
O'Dwyer's Poll:
Ryan Lochte with Matt Lauer
Ryan Lochte's next PR move is:
Lay low
More interviews
More apologies
Stronger defense
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Snapshots - 10/17/08
 
Commentary:
Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer

Tue., Aug. 23
Sponsors Dump Lochte; Mom had Tipped Press
By Jack O'Dwyer

Tue., Aug. 23
Keillor Retires with Crisis Averted
By Joe Honick

Mon., Aug. 22
Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
By Jack O'Dwyer

Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
By Bill Huey

Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

Thu., Aug. 18
What PR Can Learn From This Election Cycle
By Wendy Glavin

Tue., Aug. 16
The Commonality Of PR People And Donald Trump
By Arthur Solomon

Fri., Aug. 12
Business Lessons Learned from Rio Olympics
By Ronn Torossian

Thu., Aug. 11
New York Times Decries “Vanishing” Jury Trials
By Jack O'Dwyer

Mon., Aug. 8
“Branded” Media Content Fights Facebook (and Loses)
By Jack O'Dwyer

 
O'Dwyer's NL
Aug. 22, 2016
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of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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