According to the study, roughly six in ten clients and suppliers said they will be doing research using mobile apps and/or mobile browsers two years from now, with suppliers more likely to say they are already doing it.
It's an opportune time to revisit the mobile-friendliness of sites belonging to the largest U.S. PR firms—as ranked by O'Dwyer's—to assess the industry's progress (or lack thereof) in this key area of communication.
With today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week. With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.