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Inside News of PR & Marketing Communications

Last Updated: Thu., Sep. 21, 2017 @ 5:54 pm

Category: PR Measurement & AnalyticsReturn to Latest News
 

ROI in Today’s Communications Landscape

Tue, Sep. 6, 2016

By Nicole Moreo

Nicole Moreo Defining success through the traditional interpretation of ROI is limiting and outdated. So why does management continue to rely on it?

Digital Ad Spends to Outpace TV in 2017

Tue, Mar. 8, 2016

By Jon Gingerich

eMarketer quarterly ad spending forecastDigital ad spends are expected to surpasses television next year for the first time, according to a new eMarketer quarterly ad spending forecast.

Online Activity's Impact on Company Stock Price

Wed, Aug. 5, 2015

By Serena Ehrlich

Serena EhrlichWith today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week.  With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.

How Digital Changed Communications Measurement

Fri, May 22, 2015

By Erika Kauffman

Erika KauffmanDigitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.

Buehler Analyzes Porter Novelli

Wed, Jul. 30, 2014

By Kevin McCauley

phil buehlerPorter Novelli has tapped Phil Buehler, former chief strategy officer at Hudson Rouge, to spearhead its analytics push.