CooneyWaters Unlimited

O'Dwyer's Magazine O'Dwyer's Magazine
Dec. '16 Entertainment & Sports PR Magazine

Articles by thought leaders plus firms specializing in this area are profiled.

Category: PR Measurement & AnalyticsReturn to Latest News

Online Activity's Impact on Company Stock Price

Wed, Aug. 5, 2015

By Serena Ehrlich

Serena EhrlichWith today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week.  With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.

Category: PR Measurement & Analytics