PR links from around the web:

Essay A perspective on reputation, trust and purchases in the social age (G. Grates)

Q&A I do PR for Fortune 500 companies. What do you want to know? (Guardian)

Social 5 reasons your blog doesn't get retweeted (F. Janssen)

Tech Twitter hiring for possibility of IPO (USA Today)

Sports Rehabbing Ryan Braun's commercial image (Milwaukee Biz Journal)

Tech Secure e-mail companies say there's no such thing anymore (BBW)

Snapshot Lightning, Bolt strike in Moscow (AFP)