Tech, healthcare and public affairs agency Racepoint Global has launched a thought leadership practice, titled Viewpoint, which aims to provide clients solutions for some of today’s most pressing business and social issues.
The practice will be led by Jeff Grogan, Racepoint special advisor and EVP of thought leadership. He’ll be joined by the agency's leadership team and other professionals from offices across the United States, China and Europe.
The core concept behind the new practice is to provide strategic context for client campaigns focusing on several current issues, including the role of ethics in healthcare and life sciences, the recapitalization of the U.S. economy by leading technology companies and the responsibility of technology and media firms in the information era. A fourth area, which the agency calls “China Gateway,” addresses topics of interest concerning the international expansion efforts of both Chinese and U.S. companies.
“Our industry often uses the word ‘strategy’ to discuss the work we do — but we believe it is important to think beyond the traditional definition of what that means for a communications firm,” Grogan told O'Dwyer's. “Increasingly, our clients are looking for the broader definition of strategy — not just as it relates to communications, but how to make their businesses better, how to help them sell more products and services, and how to engage with their various constituencies.”
“This is about adding a strategic context to Racepoint Global’s keen understanding of our clients’ information consumption and expression needs, and it is also about providing thought leadership with them along the way on the key business and social issues of the day.”
Boston-based Racepoint, which maintains additional offices in San Francisco, Washington D.C., Raleigh and Ann Arbor, MI, as well as outposts in London, Shanghai, Shenzhen, Beijing and Hong Kong, accounted for more than $29 million in net fees last year.