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Category: ContentReturn to Latest News
Fri., Mar. 27, 2015
Content, Outreach Marketing Emerge with PR
By Mike Crawford
 
mike crawfordInstead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.
Category: Content
Tue., Jan. 13, 2015
Blog: University of Chicago Issues Ringing Endorsement of Free Speech
By Kevin McCauley
 
University of ChicagoAs college campuses "disinvite" speakers deemed politically incorrect by some students, the University of Chicago last week issued a ringing endorsement of free speech. Bravo UoC!
Category: Content
Wed., Jul. 23, 2014
Site 'Credibility' Drives Native Advertising
By Kevin McCauley
 
edelman berlandNews sites deemed "credible" are visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau.
Category: Content
Fri., Dec. 20, 2013
NY Times Goes 'Native'
By Kevin McCauley
 
New York Times publisher Pinch Sulzberger told employees Dec. 19 that he’s launching a native advertising program early next year because advertisers want  “new, more immersive ways of engaging consumers.”
Category: Content
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Germanwings
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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