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O'Dwyer's Magazine O'Dwyer's Magazine
Dec. '16 Entertainment & Sports PR Magazine

Articles by thought leaders plus firms specializing in this area are profiled.

Category: ContentReturn to Latest News

Ruder Finn Rolls Out Bloom Tech

Mon, Mar. 28, 2016

By Jon Gingerich

BloomRuder Finn has unveiled Bloom Tech, a new specialist integrated communications offering that's being billed as one of the PR industry’s first “transmedia" agencies.

Category: Content

WPP Goes Native

Tue, Jun. 23, 2015

By Kevin McCauley

WPP is launching a native advertising shop called Truffle Pig in conjunction with venture partners Snapchat and the Daily Mail.

Category: Content