While Americans ages 18-29 are more likely to employ ad blockers than any other age group, a study shows that more members of this demographic also understand the effect this technology has on content creators.
For a PR speechwriter, not only are worn-out expressions like “the greatest thing since sliced bread” or “dumb as dirt” or “pleased as punch” verboten, but so, too, should be all the more mundane phrases that are displeasing to the ear.
Though many businesses will continue to rely on outside support for content creation, the ability to combine earned and paid media will become a key differentiator among agencies. The time for PR agencies to evolve is now.
News sites deemed "credible" are visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau.
New York Times publisher Pinch Sulzberger told employees Dec. 19 that he’s launching a native advertising program early next year because advertisers want “new, more immersive ways of engaging consumers.”
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.