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Category: ContentReturn to Latest News
Tue., May 24, 2016
Study: Millennials Understand Ad Blockersí Effects on Marketers
By Jon Gingerich
 

OptimalWhile Americans ages 18-29 are more likely to employ ad blockers than any other age group, a study shows that more members of this demographic also understand the effect this technology has on content creators.

Category: Content
Mon., May 16, 2016
Report: Responsibility Falls on Brands to Comply with FTC Guidelines
By Jon Gingerich
 

DS SimonMost online media have left the responsibility of FTC compliance regarding native advertising on the shoulders of brands, according to a new survey of online media professionals. (2 reader comments)

Category: Content
Thu., Apr. 7, 2016
Weber Shandwick Expands Mediaco
By Jon Gingerich
 

Vivian SchillerWeber Shandwick has expanded brand-publishing platform Mediaco in a bid to evolve its approach and operating model in today's media environment.

Category: Content
Mon., Mar. 28, 2016
Ruder Finn Rolls Out Bloom Tech
By Jon Gingerich
 
BloomRuder Finn has unveiled Bloom Tech, a new specialist integrated communications offering that's being billed as one of the PR industry’s first “transmedia" agencies.
Category: Content
Wed., Oct. 7, 2015
Google Unveils Plan to Speed up Mobile Internet
By Jon Gingerich
 
GoogleGoogle has unveiled a plan to make ads, graphics and content run faster on the mobile web, with the introduction of a new open source initiative.
Category: Content
Tue., Jun. 23, 2015
WPP Goes Native
By Kevin McCauley
 
WPP is launching a native advertising shop called Truffle Pig in conjunction with venture partners Snapchat and the Daily Mail.
Category: Content
Tue., Jun. 16, 2015
Avoiding Cliches to Take Writing to 'the Next Level'
By Fraser Seitel
 
fraser seitelFor a PR speechwriter, not only are worn-out expressions like “the greatest thing since sliced bread” or “dumb as dirt” or “pleased as punch” verboten, but so, too, should be all the more mundane phrases that are displeasing to the ear.
Category: Content
Wed., Jun. 3, 2015
The Time for PR Agencies to Evolve on Content is Now
By Mark Thabit
 
mark thabitThough many businesses will continue to rely on outside support for content creation, the ability to combine earned and paid media will become a key differentiator among agencies. The time for PR agencies to evolve is now.
Category: Content
Fri., Apr. 17, 2015
Don't Let Your Online Video Land You In Court
By Susan Stolov
 

sue sotlovThink you can use that TV news clip in your video, or just a few seconds of that web footage?  Think you can use that stock image? Better think again.

Category: Content
Fri., Mar. 27, 2015
Content, Outreach Marketing Emerge with PR
By Mike Crawford
 
mike crawfordInstead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.
Category: Content
Tue., Jan. 13, 2015
Blog: University of Chicago Issues Ringing Endorsement of Free Speech
By Kevin McCauley
 
University of ChicagoAs college campuses "disinvite" speakers deemed politically incorrect by some students, the University of Chicago last week issued a ringing endorsement of free speech. Bravo UoC!
Category: Content
Wed., Jul. 23, 2014
Site 'Credibility' Drives Native Advertising
By Kevin McCauley
 
edelman berlandNews sites deemed "credible" are visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau.
Category: Content
Fri., Dec. 20, 2013
NY Times Goes 'Native'
By Kevin McCauley
 
New York Times publisher Pinch Sulzberger told employees Dec. 19 that he’s launching a native advertising program early next year because advertisers want  “new, more immersive ways of engaging consumers.”
Category: Content
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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