Inside News of PR & Marketing Communications

Last Updated: Wed., Nov. 22, 2017 @ 2:15 pm

Category: ContentReturn to Latest News
 

College Students Flunk First Amendment

Wed, Sep. 20, 2017

By Kevin McCauley

first amendmentCollege students are clueless when it comes understanding First Amendment protections, according to a survey conducted by the liberal-leaning Brookings Institution. (5 reader comments)

WPP Heavyweight Shifts to AT&T

Fri, Aug. 4, 2017

By Kevin McCauley

Brian LesserBrian Lesser, North American CEO of WPP's GroupM media buying shop, is joining AT&T to lead a new advertising and analytics unit.

Glover Park Nets Netflix

Mon, Jun. 26, 2017

By Kevin McCauley

NetflixNetflix, which has spent heavily for its own programming, has hired Glover Park Group to build awareness of its original content on Capitol Hill.

Echo Chambers Crimp Creativity

Tue, Jun. 20, 2017

By Kevin McCauley

Creative Echo ChamberEcho chambers crimp creative inspiration, according to research released by Ketchum to generate buzz at the Cannes Lions International Festival of Creativity.

Understanding Content Marketing

Wed, May 31, 2017

By Leslie Licano

Leslie LicanoMany firms are discovering that the law of diminishing returns is beginning to apply to their traditional marketing activities. Social media marketing agencies will tell you that it’s time for a new approach: content marketing.

Weber Shandwick Expands Mediaco

Thu, Apr. 7, 2016

By Jon Gingerich

Vivian SchillerWeber Shandwick has expanded brand-publishing platform Mediaco in a bid to evolve its approach and operating model in today's media environment.

Ruder Finn Rolls Out Bloom Tech

Mon, Mar. 28, 2016

By Jon Gingerich

BloomRuder Finn has unveiled Bloom Tech, a new specialist integrated communications offering that's being billed as one of the PR industry’s first “transmedia" agencies.

WPP Goes Native

Tue, Jun. 23, 2015

By Kevin McCauley

WPP is launching a native advertising shop called Truffle Pig in conjunction with venture partners Snapchat and the Daily Mail.

Avoiding Cliches to Take Writing to 'the Next Level'

Tue, Jun. 16, 2015

By Fraser Seitel

fraser seitelFor a PR speechwriter, not only are worn-out expressions like “the greatest thing since sliced bread” or “dumb as dirt” or “pleased as punch” verboten, but so, too, should be all the more mundane phrases that are displeasing to the ear.

The Time for PR Agencies to Evolve on Content is Now

Wed, Jun. 3, 2015

By Mark Thabit

mark thabitThough many businesses will continue to rely on outside support for content creation, the ability to combine earned and paid media will become a key differentiator among agencies. The time for PR agencies to evolve is now.

Don't Let Your Online Video Land You In Court

Fri, Apr. 17, 2015

By Susan Stolov

sue sotlovThink you can use that TV news clip in your video, or just a few seconds of that web footage?  Think you can use that stock image? Better think again.

Content, Outreach Marketing Emerge with PR

Fri, Mar. 27, 2015

By Mike Crawford

mike crawfordInstead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.

Site 'Credibility' Drives Native Advertising

Wed, Jul. 23, 2014

By Kevin McCauley

edelman berlandNews sites deemed "credible" are visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau.

NY Times Goes 'Native'

Fri, Dec. 20, 2013

By Kevin McCauley

New York Times publisher Pinch Sulzberger told employees Dec. 19 that he’s launching a native advertising program early next year because advertisers want  “new, more immersive ways of engaging consumers.”