Cohn & Wolfe has named Kristin Hooper, who was senior message and intelligence lead at the National Education Assn., as senior VP in its branding & insights unit.
Hooper, who has more than 15 years of research/strategic marketing experience, was in charge of polling, member insights and strategy at the NEA.
She also worked as VP in Weber Shandwick’s KRC Research arm in DC and was senior project manager for research at Ketchum in Atlanta.
Hooper will move from Washington to New York next month and report to Lynn Fisher, executive VP at C&W’s B&I unit.
WPP owns C&W.