Say goodbye to the Washington Redskins.

They’re as "over" as Custer at the Little Big Horn.

And not just because dynamic quarterback Robert Griffin, III is a shell of what he was before major knee injuries did him in.

No, the reason the Redskins aren’t long for the National Football League, despite the NFL’s reluctance to lower the boom on the team’s defiant owner Daniel Snyder, is that the public relations die is cast.  And the Redskins’ name is doomed.

The opposition to the team’s name has converged so quickly and landed so ferociously that the textbook public relations program adopted by the team’s opponents may have gotten lost in the tidal wave.

Here’s the plan the other side orchestrated to make Washington’s football team ultimately change the name it’s enjoyed for 81 years.

• Lead with an underdog.

Every good cause demands a sympathetic, common man or woman, preferably put-upon hero or heroine, with whom the public can empathize.

And in the case of the "Down with the Redskins" movement, our heroine is Suzan Shown Harjo, a 60-something, grandmotherly Native American woman, who recounts the horrifying tale about being at a Redskins’ home game 40 years ago and being jostled by boisterous fans because of her nationality.

Ms. Harjo, who also just happens to be the director of the Morning Star Institute, a group that promotes Native American causes, speaks compellingly about the need to do away with racist names like "Redskins."

So compellingly, in fact, that The New York Times, among others, put her story and her cause on page one. As any self-respecting publicist will tell you, "You get on page one of The New York Times, and you’ll get action!"

• Back up your initiative with money.

Not only do Native Americans have money in this skirmish, they’ve got lots of money.

The power behind the throne is a Native American man named Ray Halbritter, who wears a traditional bola tie and modestly bills himself  as a "representative of the Oneida Indian Nation." Mr. Halbritter also possesses , as a rival tribe’s Mohegan Sun Casino used to advertise before all the controversy, "heap big wampum."

In point of fact, Mr. Halbritter is one of the America’s wealthiest men, a multi-millionaire with a Harvard Law degree and sharp elbows, who has turned his Oneida tribe’s Turning Stone Resort Casino into a mega-million dollar money machine that endows a Harvard professorship, sponsors a float in the Macy’s Thanksgiving Day Parade and hosts a Professional Golf Association tournament.

For more than a decade, Oneida County, New York, where Halbritter reigns supreme, petitioned the state to allow its civilian stores and gas stations to compete on equal terms with Oneida convenience stores (owned by Halbritter’s organization), which, among other special benefits, made a killing selling untaxed cigarettes. Gov. Andrew Cuomo signed legislation to tax Oneida Nation cigarettes in May. But similar legislation was passed under two Cuomo predecessors, and the law was never enforced.

In the anti-Redskins battle, Mr. Halbritter, an accomplished and persuasive speaker as one might expect of a Harvard graduate,  has made his case on "Meet the Press" and other national network programs.

Bottom line: Ray Halbritter and the Oneidas have lots of money and don’t often lose.

• Honor political correctness.

Political correctness has never been more in vogue in our dysfunctional nation’s capital, where the contemptible political class is not only unable to get anything done but also unwilling to support anything that might be deemed "offensive." President Obama , for one, has already voiced his displeasure over the Redskins name.

Most politicians care about only one goal – getting reelected. To do that, you need moolah. And Ray Halbritter and his anti-Redskins colleagues have plenty of that to sprinkle around to money-grubbing Congressmen.

On top of this, of course, is the fact, as corporate identity guru Claude Singer of Brandsinger has noted,  the name "Redskins" is patently racist, as opposed to "Blackhawks" or "Indians" or "Braves," which are decidedly more benign professional team names.

So the combination of a politically-incorrect and vulnerable name, coupled with fraidy-scared Congressmen, makes the battle to keep the Redskins name even more unwinnable.

• Choose an unlikeable adversary.

The final ingredient to a winning campaign is to make sure your opponent is thoroughly unlikeable.

Here, the anti-Redskins forces have struck pay dirt.

Redskins owner Daniel Snyder is the nation’s most obnoxious sports owner since George M. Steinbrenner departed to higher ground to find those "fannies in the seats."  

Snyder is a former wallboard advertising billionaire, who, among other milestones, charged Redskin fans for tailgate parties in stadium parking lots, sued season ticket holders for failing to pay on time during the last recession, and took libel action against a local reporter who criticized him in print.

But as miserable as Snyder’s reputation is, his judgment is even worse. Just as the doomed steroid stalwart Alex Rodriguez chose toxic New York lawyer Joe Tacopina to help him win friends in his troubles with Major League Baseball, Dan Snyder chose equally-toxic Lanny Davis to represent him in the name controversy.

Lawyer-turned-PR man Lanny, you’ll recall, was an early defender of the innocence of President Bill Clinton as to his "not having sex with that woman." Most recently, Mr. Davis has been busy representing murderous  African warlords. And now, he’s taken up the cudgel for friend Snyder, reassuring the disbelievers that he, Snyder and all Redskins fans, "love our team and its name and ...  we do not intend to disparage or disrespect a racial or ethnic group."

With pearls of persuasiveness like this from one of Washington’s more suspect duos, it is eminently likely that one day soon, the NFL team in our nation’s capital will adopt "Washington Warriors" or something similar as its official new name.

Equally predictable, Washington Redskins fans won’t like the new name one bit. But hey, it could be worse. They could root for the New York Giants!