| Category: Entertainment & Sports PR | Return to Latest News |
Florida’s Highlands County Tourist Development Council wants a firm to develop a PR program that elevates its profile as a destination for leisure travel, outdoor and nature-based experiences, sports tourism, agritourism, special events and authentic small-town travel.
Underscore Media, a new creator-led media venture dedicated to New York sports, is built around three established New York sports personalities, Sal Licata, Jimmy Traina, and John Jastremski.
Thirty Third Management Group, a family-owned brand advisory firm, is launched by New York Knicks point guard and NBA Finals MVP Jalen Brunson... Allison Worldwide launches Allison Worldwide Health Group, an integrated health communications offering... Susan Davis International founder and chairman Susan Ann Davis is awarded an honorary doctorate by Ulster University, a public research university in Northern Ireland.
Grand Prairie is looking for a firm to develop a strategic marketing campaign to promote its EpicCentral entertainment district, located in the Dallas-Fort Worth Metroplex.
Stagwell has named Rachel Jacobson, who rose to the senior VP-business development post at the National Basketball Assn. during a 21-year run, CEO of Reach TV.
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
Ireland is looking for a firm to handle a $2.5M national marketing services campaign to support its sport horse sector.
The U.S. sports betting and online gaming industries spent $3.9B on marketing in 2025. Two point three percent of that went to earned media and PR. Here's where the rest went—and what it did and didn't build.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
Publicis Groupe enters into a definitive agreement to acquire global sports and culture-first agency 160over90.
Sport Ireland is looking for a firm to promote its Her Moves campaign, which is designed to encourage girls to get involved in sports and physical actives.
Martin Sorrell’s S4 Capital announced today that it will team with New Element Media to produce a documentary, “Chasing the Dream,” about the 2026 World Cup.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington.
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