Ireland Ponies Up $2.5M for Equine Marketing Drive
Thu, Apr. 16, 2026
By Kevin McCauley
Ireland is looking for a firm to handle a $2.5M national marketing services campaign to support its sport horse sector.
| Category: Entertainment & Sports PR | Return to Latest News |
Ireland is looking for a firm to handle a $2.5M national marketing services campaign to support its sport horse sector.
The U.S. sports betting and online gaming industries spent $3.9B on marketing in 2025. Two point three percent of that went to earned media and PR. Here's where the rest went—and what it did and didn't build.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
Publicis Groupe enters into a definitive agreement to acquire global sports and culture-first agency 160over90.
Sport Ireland is looking for a firm to promote its Her Moves campaign, which is designed to encourage girls to get involved in sports and physical actives.
Martin Sorrell’s S4 Capital announced today that it will team with New Element Media to produce a documentary, “Chasing the Dream,” about the 2026 World Cup.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington.
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role.
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
The National Football League has signed rapper Jay-Z to “amplify the league’s social justice efforts” in its bid to rebound from the PR blackeye suffered from the Colin Kaepernick fiasco. He also will advise the league on Super Bowl performers.
Too many publicists, agents, producers, journalists and others in the entertainment industry just don't realize it's rude and sometimes insulting to not return phone calls or respond to letters, emails and faxes.
A relatively unsung music festival in a mid-sized city offers big lessons for event specialists and communications experts around the country.
How a communications agency helped bring Teen Cancer America’s story to millions.
Dolphin Entertainment, parent company of entertainment PR powerhouse 42West, has acquired The Door, hospitality/lifestyle PR firm, for $11M.
| More » |
