 |
Rogers & Cowan is handling John Travolta's return today to the Brooklyn pizzeria that was featured in the 1977 "Saturday Night Fever" blockbuster movie.
In the film, Travolta's character Tony Manero orders two slices of pizza on top of each other from Lenny's Pizzeria and eats them while he struts down 86thSt. in Bensonhurst.
That iconic scene has made Lenny's somewhat of a tourism destination as visitors still order the double-decker slice.
Marty Golden, local Brooklyn politico, will preside over today's ceremony at Lenny's, which will officially name the double-decker after Travolta.
The Saturday Night Fever commemoration comes as Travolta stars in "Gotti," the biopic of the late Gambino family crime boss that opens June 15. Joe Causi, co-star of "Gotti," will emcee the pizzeria festivities.
Last year, the Bay Ridge section of Brooklyn marked the 40th anniversary of "Saturday Night Fever," as the film's super-fan Gianluca Mech spent more than $200K to recreate the "2001" disco, where Travolta danced the night away in the movie.
Travolta also starred in the 1970s TV show, "Welcome Back Kotter," which portrayed a Brooklyn high school.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington. (1 reader comment)
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role. (1 reader comment)
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
