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The Los Angeles Emergency Management Department is looking for a firm to develop a family-focused multimedia disaster preparedness marketing and outreach campaign to run throughout areas that are near the water.
The effort will serve to inform and educate businesses who live and play in Venice, Mar Vista and San Pedro Harbor about how essential and simple it is to prepare for tsunamis.
The readiness messaging, which must include info about registering for NotifyLA alerts, is to provide news about putting together emergency supply kits and household/commuter disaster plans to respond to natural and human-induced hazards/emergencies.
The Dept. estimates that 75 percent of Angelenos are not ready to respond to any sort of disaster.
It will work with the selected communications partner to determine the best use of media in the coastal areas to reach the greatest number of stakeholders.
The Dept. has budgeted $250K for the eight-month effort.
Proposals are due June 11. Bidders must register here.
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